Zack RosenWeb and graphic designer, social media guru, techie.

Admissions Counselor/Coordinator of Social Media and Online Recruitment

University of New Haven, West Haven, CT

Meeting with, helping, and counseling students and families who are interested in the University of New Haven. Additionally, responsible for coordinating all social media and online recruitment; implementing social media strategies based on analytics; working on the quarterly admissions newsletter, Charger Connection, and acting as liaison to the music department. One of two final proofs for all marketing materials – both physical and digital – that leave the Office of Undergraduate Admissions.

Admissions Counselor

University of New Haven, West Haven, CT

Meeting with, helping, and counseling students and families who are interested in the University of New Haven. Responsible for implementation and editing on the quarterly admissions newsletter, Charger Connection.

IT Assistant

University of New Haven, West Haven, CT

Office of Student Activities: Organize, supervise, and implement all technological aspects of the 2010 New Student Summer Orientation program. Plan, design, and update UNH website; keep and track records of registration; manage all video and audio content; supervise select Orientation Leaders in video projects. Advise events and team-building exercises. Office of the Dean of Students: Maintained, updated, and implemented new layout for the Dean of Students website.

Editor-in-Chief

University of New Haven, West Haven, CT

Maintain, oversee, and produce a campus newspaper with readership of thousands, both online and in-print; work with and oversee a starting budget of $24,000; oversee and delegate a staff of 50-100; layout; edit articles; graphic design; maintain website and all other technological operations (email, AIM, Twitter, etc.); work with university administration to ensure proper facts and information; planned and organized first-ever conference in Los Angeles for five students to attend; create and edit organization’s constitutional document; manage organization’s inventory; in charge of managing and bidding publisher; other office duties.

Assistant Editor

University of New Haven, West Haven, CT

Edit all articles; copyedit; write weekly editorials; write unassigned articles; conduct interviews; assist Editor-in-Chief with all necessary duties.

Webmaster

Center for Experiential Education, University of New Haven, West Haven, CT

Edit, add, and create content for the Center for Experiential Education and Career Services website; handle technical issues; oversee all social networking operations and the work of a social networking student staff member; other office duties. Facilitate workshops to teach faculty about technology; lead workshop to inform the Associate Vice President for Student Affairs and Dean of Students and staff at their annual retreat how to best utilize social networking and technology.

Website & Technology Director

88.7FM WNHU, West Haven, CT

Design, maintain, and update website; maintain and repair online stream, connectivity, server issues, and email systems.

DJ and Radio Personality

88.7FM WNHU, West Haven, CT

Broadcasted to over one million potential listeners during two shows - one political talk show and one musical funk/blues fusion show.

I have presented the following sessions throughout the country at various conferences and annual meetings.

Video 2.0: Live Video and the Enrollment Process

- New Jersey Association for College Admission Counseling (NJACAC), Spring 2011; with Lee Pichette, Director of Strategic Marketing at PlatformQ, CollegeWeekLive

- Pennsylvania Association for College Admission Counseling (PACAC), Summer 2011; with Paul Howley, Senior Manager of College Partnerships at PlatformQ, CollegeWeekLive

Video engagement improves yield. Economic challenges and increased value on peer-to-peer interaction are driving colleges to communicate with prospective students via live video. This presentation reviews the latest research in the adoption of live video and specific initiatives where live video engagement increases applications, quality of students, and yield. Case studies from three uniquely different colleges will present strategies for leveraging live video to engage students at all stages of the enrollment process: interested, applied, accepted, and enrolled.

eRecruitment Web Forum for College Admission and Marketing Professionals

- Pennsylvania Association for College Admission Counseling (PACAC), Summer 2011; with Randall Nunn, Associate Director of Undergraduate Admissions, University of North Texas; and Lee Pichette, Director of Strategic Marketing at PlatformQ, CollegeWeekLive

Sponsored by The Chronicle of Higher Education, Noel-Levitz, and CollegeWeekLive. Learn about the latest research and strategies for engaging students online. Learn from admissions and marketing experts in 5 live video presentations on the latest research and strategies for engaging students online. Other speakers included Director of Communications for University of Notre Dame, Dean of Enrollment at North Park University, Associate Vice President of Web Strategy Services at Noel-Levitz, and Director of Social Media at Southern New Hampshire University.

Building a Better Community of Bloggers

- AMA (American Marketing Association)'s Symposium for the Marketing of Higher Education, American Marketing Association, Fall 2011; with Z. Kelly Queijo, Founder, SmartCollegeVisit

Do you want to build a community of bloggers for your college or university but don't know where to begin, let alone how to maintain and manage such a project? Then, you've come to the right place in this program guide. This tutorial session is designed for everyone interested in developing or managing a coordinated blogging initiative. We'll cover everything from the technical to the transformative including: selecting a blogging platform; who should blog for you; establishing guidelines for your bloggers; setting up your editorial calendar and timeline; social media outreach; the difference between a group of bloggers and a network of bloggers; SEO, tags and headlines; writing tips that work; integration with Facebook and Twitter; best blogging practices.

Integrating Emergent Technology in the Recruitment of Undergraduates

- Hobsons National Conference, Summer 2011; with Kevin Phillips, Associate Vice President of Enrollment Management at University of New Haven

- Carolinas Association of Collegiate Registrars and Admissions Officers (CACRAO), Winter 2011

Recruiting prospective undergraduate students is not an exact science, especially in today's high-tech world. It takes a unique combination of print, web, social, and mobile technologies to reach today's prospective students. The University of New Haven is constantly evolving how it reaches out to prospective and enrolling students. Come see how their admissions office has used a multi-pronged approach with their communication efforts that communicates the value of a student's investment and truly personalizes an impersonal medium.

Choosing the Right Major

- Annual College & Career Fair, October 2010

A workshop for high school seniors on how to choose the right major; held at Methacton High School in Eagleville, PA.

How Many Licks Does It Take To Get To The Center of a Tootsie Pop? We Finally Know the Answer

- Kentucky Association for College Admission Counseling (KYACAC), Winter 2012; with Nathaniel Hancock, Vice President for College Relations, Zinch

Recently the admissions recruitment world has seen a dramatic shift. Everyday new opportunities pop up that allow students to connect, research and even apply to their top choice colleges and universities. The question then is which touch point(s) really made the difference in the student's decision to apply and enroll. Through thousands of student survey responses and focus groups we will attempt to determine how many touch points and communication methods it takes to generate an enrollment. We will also share which communications are most impactful to students at various stages in the enrollment process. Don't take it from us...take it from the students you are recruiting!

Created and implemented workshop for local middle school to learn how to create, design, and manage a newspaper.

Setup weekly recycling program to West Haven/New Haven public school communities.

Developed and integrated technological operations (website, social networking, text messaging service).

Tripled writing staff and reorganized staff hierarchy; added positions (Distribution Manager, Podcast Editor, etc.).

Completely redesigned and maintained website, dramatically increasing visitor count and overall hits. Additionally, I redeveloped and managed new email system.

Was brought on as a speaker at the University of New Haven’s annual Dean of Students and Student Affairs retreat. There, I led a workshop on how to best utilize social networking and technology in the workplace. Due to this workshop, many departments within Student Affairs began implementing social networking for the first time.

Helped implement a new summer orientation program alongside Director of Student Activities, Orientation Co-Chairs, and Orientation Leaders.

Organized and created “1-minute videos” for incoming freshmen.

University of New Haven

BA, Music and Sound Recording

Undergraduate Student Government Association (representative), The Charger Bulletin (editor-in-chief, assistant editor, staff writer, feature columnist), College Democrats (president), Student Committee of Programming Events (member)